Thursday, May 11

2:00 PM ET / 11:00 AM PT

 


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7:00 PM

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Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

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12:00-1:00 PM

Main Event

Special guest presenters

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Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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Expanding Access to Alzheimer’s Care & Treatment

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What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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The Details

 

Thursday, May 11th 

2:00 PM ET/11:00 AM PT

 

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The Event

About 1 in 9 Americans over 65 suffers from Alzheimer’s. It is the sixth leading cause of death and the most expensive disease in the United States, and there is no cure. This year, the disease is expected to carry a $345 billion price tag, according to the Alzheimer’s Association.   
 
Unfortunately, treatment options are still limited. However, earlier this year, the U.S. Food and Drug Administration granted accelerated approval for the drug Leqembi, but due to the controversial approval of another drug, Aduhelm, in 2021 based on mixed evidence of its efficacy, the Centers for Medicare and Medicaid have declined to cover these new drugs under most circumstances.  
 
Why is CMS declining coverage, and where are we in terms of new treatments on the horizon? And what can be done to address disparities and ensure all communities receive needed care? 
 
The Hill will bring together lawmakers, researchers, doctors, caregivers, and patients to explore the latest treatments and roadblocks and investigate what more needs to be done to curb this disease. 

FEATURING

Rep. Cathy McMorris Rodgers (R-WA)

Ranking Member

Energy & Commerce Committee 


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FEATURING

Rep. Nanette Barragán (D-CA)

Co-Sponsor

Access to Innovative Treatments Act

Dr. Anna D. Burke

Director of Neuropsychiatry

Barrow Neurological Institute

Sen. Shelley Moore Capito (R-WV)

Co-Sponsor

Comprehensive Care for Alzheimer’s Act

William Collier

Caregiver Advocate


Rep. Anna Eshoo (D-CA)

Ranking Member

Energy & Commerce Health Subcommittee

Dr. Scott Gottlieb

Senior Fellow

American Enterprise Institute

Betsy Huber

President

National Grange

Ian Kremer

Executive Director

Leaders Engaged on Alzheimer’s Disease (LEAD) Coalition

Rep. Darin LaHood (R-IL)

Co-Sponsor

Comprehensive Care for Alzheimer’s Act

Dr. Gladys Maestre

Neuroepidemiologist & Professor

University of Texas Rio Grande Valley School of Medicine

Sen. Ed Markey (D-MA)

Founder & Co-Chair

Congressional Task Force on Alzheimer’s Disease

Dr. Joanne Pike

CEO

Alzheimer's

Association

Pamela Price

Deputy Director

The Balm in Gilead

Jay Reinstein

Patient Advocate


Dr. Sean Tunis

Senior Fellow

Tufts Center for the Evaluation of Value & Risk in Health

SPONSOR PERSPECTIVE

Richard Belden

President & CEO, 

SourceAmerica

MODERATOR

Bob Cusack

Editor in Chief,

The Hill


Julia Manchester

National Political Reporter, The Hill

Cheyanne Daniels

Race & Politics Reporter, The Hill

MODERATORS

Steve Clemons

Contributing Editor

The Hill

Jason Grumet

Founder & President

Bipartisan Policy Center

 

SPONSORED BY:

Sponsored by Lilly.

SPONSOR CONTENT MESSAGE HERE

Your Hosts

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.

Leo Di Salvo

Sr. Technology Consultant

Openform

Leo Di Salvo is the Senior Technology Consultant at Openform, where his goal is to help people unlock the power of in-person events.

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the iFrame embed code of the video below by clicking into it and clicking on the "Embed Options" tab on the right. Hide this element when you're finished.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
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02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
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03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
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Join the conversation!  Tweet us: @TheHillEvents using #TheHillDisability

THE HILL 1625 K STREET, NW SUITE 900 WASHINGTON DC 20006 | 202-628-8500 TEL | 202-628-8503 FAX

© 1998 - 2023 NEXSTAR MEDIA INC. | ALL RIGHTS RESERVED.

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

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